"Synergy is better than my way or your way. It’s our way”      Stephen Covey.

Our goal is to establish a distributor 'one-stop shop' that provides everything a retailer in the children's market needs, with the trendiest, high-quality, and reasonably priced products. The two well-established and experienced companies have collaborated to create a new retail offering in which the distributor may find all of the products in the children's world from infancy to adulthood.

Each company brings its own area of expertise:
Palphot (established in 1934) is Israel's premier publisher, producer, and distributor of toys and games, back-to-school items, souvenirs, and greeting cards that mirror global trends. We represent some of the world's most well-known brands and international corporations. Palphot has a cutting-edge design studio, printing facility, warehouse, and logistics center.

Bgifts is a 1977-founded company based in Europe that focuses on the toy, infant, novelty, and stationery markets. Beginning in 2016, Bgifts expanded its business into the global market, focusing in the development of toy items that were both licensed and unlicensed by well-known companies like Disney, FC Barcelona, Real Madrid, Fisher Price, and others.

We continually research the market in an effort to provide our partners with the most advantageous service. We believe that studying the field and responding to market needs benefits both parties. Working with our partners, highlighting businesses, and finding new items are all things we enjoy doing. The happiness and success of our consumers serve as our primary sources of motivation.

Our goal is to captivate every boy and girl with items that offer uncompromising quality, style, and chic to the world of toys, school, and recreation. We work hard to provide our clients with the best service, shopping experience, variety, design, and quality in order to provide them a full and distinctive experience.